• Ensure compliance with local rules and regulations, and the Company's Code of Conduct, HSEQ, and HACCP requirements.
• Implement mechanisms to maintain compliance across all sites and reduce operational risks.

• Define and execute SFS roadmap to realise high turnover growth and strengthen Bonjour brand positioning.
• Shape future store layouts, shop/café concepts, and customer experience.
• Build a strong and differentiated SFS brand, ensuring consistent identity, service standards, and customer perception.
• Lead high‑impact marketing and promotional campaigns to increase traffic, conversion, basket size, customer engagement and loyalty
• Identify and scale new revenue streams.

• Ensure effective category management across shop and café
• Improve profitability through product/menu innovation, margin management, and disciplined cost controls.
• Implement standard operating procedures ensuring service quality, food safety, operational consistency, and customer satisfaction across stations.
• Driven network performance

• Develop the SFS team to strengthen functional capabilities.
• Develop training and professionalization programs to raise operational and service standards.
• Foster a culture of accountability, innovation, and continuous improvement.

• Strengthen supplier, service‑provider, and strategic partnerships to enhance offers and commercial terms. 
• Engage dealers to ensure effective execution and improvements in store performance. 
• Engage dealers to drive mindset change towards higher emphasis on non‑fuel business and performance.

Educational background: Bachelor’s or equivalent level

Experience: 10+ years in retail, convenience store, or FMCG leadership roles, with proven P&L responsibility.

Technical Knowledge: 

• Strong leadership and team management
• Negotiation & partnership management 
• Retail operations
• Strong P&L ownership and business analytics skills
• Deep knowledge of modern trade, convenience retail, and/or foodservice operations

Soft Skill: 

• Strategic thinking with hands‑on execution capability
• Self-starter and driven, able to take initiatives towards continual improvement, and capture opportunities
• Adaptability to thrive in a complex business environment and social culture
• Interpersonal skills to build relationships and work with partners with diverse backgrounds, experiences, abilities and interests.
• Team player, ability to engage the teams and drive collective success
• Entrepreneurial, innovative mindset

Knowledge: Market knowledge, Consumer preferences, Retail business models and considerations.