The South African energy market is in a flux of change with amendments and implementation of new acts. The petroleum industry operates within a regulated framework. TotalEnergies Marketing South Africa is still a challenger brand in comparison to the competition.

As a Digital Marketing Specialist you would be responsible for the following: 

• Lead the development and launch of a differentiated digital customer offer and experience from concept to market
• Lead for customer-facing digital products in South Africa and support digital efforts in Namibia and Eswatini
• Localize digital platforms and related systems aimed at: collection of customer information, creation of customer insights & engagement of customers for TotalEnergies marketing programmes.
• Manages and advises on all aspects of Digital Platforms for the business
• Ensure continuous communication to all the stakeholders
• In collaboration with Retail, Lubricants, B2B & SFS plan digital marketing campaigns and maintaining TotalEnergies social media presence across all digital channels
• Ensure that digital strategies are set at an appropriate level of ambition given the role of digital in TotalEnergies group strategy
• Measuring and reporting on the performance of all digital marketing campaigns, assess against KPIs and provide recommendation
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies and identify the latest trends and technologies affecting our industry
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• To maintain and facilitate the online marketing communications function
• Website traffic report – highlighting unique visitors and tools used (i.e. mobile or desktop) to access the website and increase traffic to the website

HSEQ

To effectively manage and minimize HSE risk within area of responsibility by ensuring:

✓ Compliance with all HSE Policies, rules, guideline and legal requirements

✓ Promotion of safe working environment and positively contributing to the company HSE KPIs and risk reduction strategies

✓ That HSE competency requirements are identified & enforced within area of responsibility Governance

▪ To ensure effective risk management and internal control, including asset management for area of responsibility

(branding items and gifts)

A successful incumbent of this role would possess the following: 

• Bachelor's degree in digital marketing or Corporate Communication or similar
•  5 years digital marketing experience
• Proven work experience in Digital Product Development, Digital Marketing
• Strong networking skills, both in and outside the business
• Good experience in digital product management across all stages of the product lifecycle, including Agile delivery models and devising digital campaigns that engage, inform and motivate
• Keep abreast with the latest trends and best practices in online marketing and measurement

Digital marketing • Market Understanding • Generating and Applying Customer and Consumer Insights • Translating marketing strategy into plans • Performance Monitoring • Brand management • Project & Relationship Management • Generating and applying consumer insights • Customer journey mapping • Digital innovation • Collaboration