Internal : 

• High focus of the Company on developing Elf Brand specially in the Retail Market – need to continuously evolve and increase market share further. Protect and grow OEM business. 

External :

• Very highly competitive market, demanding new developments to improve the business and increase the sales. 
• Very difficult to penetrate new counters / workshops. No loyalty in customers – purchase decisions based on low pricing and benefits.
• Elf is a new brand in the market and not known to consumers.

Business Development 

• Make field visits with Elf Distributor’s teams to increase sales in each destination, in line with the annual budgets.   
• Regularly visit, build relations and ensure support to the key accounts in assigned territory.
• Identify opportunities in OEM Segment & Elf brand in the assigned territory and support distributor team for prospecting.
• Focus on promotion of premium products with big key customers in the market. 
• Contribute towards growth of retail business in assigned territory.
• Appointment of new Elf Centers in line with Segment’s strategy for the year. 

Sales Objectives & Achievement

• Achievement of individual yearly sales objectives – Volume, GMVC, uGMVC & Product Mix.
• Monthly review with Elf distributor’s sales team and quarterly review with senior management of distributor’s. 

Collection Objectives & Achievement:

• Ensure the collection targets of the team are met, on a monthly basis.
• Monthly review and reporting on overdue accounts with analysis, reasons and suggestions.

Market Information

• Provide update on the Competitor activities on a regular basis & ensure competitor price update on PricinSight App.
• Participate actively in team meetings and propose suitable strategies for increasing Market Share.
• Ability to analyze sales figures of assigned area of operation, highlighting major changes or improvements by monthly report

Knowledge:

• Sound knowledge of Lubricants business & UAE lubricants market.
• Technical know-how of products

Skills:

• Negotiation skills
• Good communication and presentation skills
• Analytical and attention to   details
• English language proficiency. Arabic proficiency is an added advantage..

Experience: 

Education: 

• The NP Level for this position of Assistant Manager - OEM & Elf Brand is NP 10 (to be evaluated)